John Bel Edwards
56th governor of Louisiana from 2016 to 2024
We have had the pleasure to provide support to Arsement Media with motion graphic and editorial assistance on both of John Bel Edwards’ gubernatorial campaigns. Here are a few of the best from both elections.
2019
Opponent : Eddie Rispone (R)
JBE 51.3% ER 48.7%
John Bel Edwards
Budget Crisis
This 2015 Gubernatorial Race ad linked both Republican candidates to unpopular Governor Bobby Jindal. Heavy text reinforced the voiceover, effective with or without sound, while light text suggested substantial supporting evidence.
John Bel Edwards
Harder Right
John Bel has honorable people who support him and his cause. Hear directly from his Westpoint classmates as they endorse his re-election campaign.
John Bel Edwards
Still John Bel
Being Governor has not changed John Bel Edwards. He’s still the Westpoint grad, family-man everyone knows him to be. Smoothing out shots and tweaking the edit make this spot shine.
Negative: Eddie Rispone
It’s Not Right
We’ve got a few other ads saying it, but don’t take it from us. Listen to what Ralph Abraham (R) has to say to Eddie Rispone. I’d say the lack of eye contact kinda gives it away…
Negative: Eddie Rispone
Isn’t Looking Out for You
His business record proves that Eddie only looks out for his own pocketbook. Raking in billions in corporate tax breaks and thriving on hypocritical policies.
2015
Opponent : David Vitter (R)
JBE 56.11% ER 43.89%
Prostitutes Over Patriots
The Choice is Yours, Louisiana.
Despite its taboo nature, this is a serious topic. Running as family values conservative, Vitter showed his truly hypocritical colors. We treated the ad seriously & the information stuck. The news was picked up by mainstream outlets like TIME Magazine and The Daily Show.
