Rebuild Louisiana
Client
The Task
A collection of motion graphic and stock based digital spots designed around a simple brand standards package.
The Task
A collection of motion graphic and stock based digital spots designed around a simple brand standards package.
The logo supplied already heavily implied light and approachable. We stuck with it. The high saturation, primary colors give the spots a simple, corporate feel and improve the credibility of our message.
Part of this commission included a short-run targeted digital ad campaign. We utilized a variable based workflow to quickly create a half-dozen spots.
Rebuild Louisiana
Before It’s Too Late
The spearhead campaign was a long-form explainer video about the current status of the Louisiana coast. Script and audio track were supplied by the client. All coastal drone footage production, motion design, and editing were done in house.
Rebuild Louisiana
Different Topics. Same Brand.
You can see in the samples below how we take a simple brand and wrap each message using it’s unique design aesthetics and motion techniques to tie them together. These spots were built with a supplied script and final mix of the voiceover & music. We then use the tone and pace to design visuals to reinforce each point made in tandem with the script.
Medicaid Expansion: Variable Look
This spot was created as a variation with a slightly different tone and no branding. We opted for a cooler blue tone and a flatter 2D aesthetic.
